RIPA at Ashta Lakshmi Mahotsav 2024

The Ashta Lakshmi Mahotsav represents a landmark initiative in showcasing the cultural and economic significance of Geographical Indications (Gls) from Northeast India. As the Managing Director of the North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), it was a privilege and moment of pride to see the region’s artisans and their crafts take center stage, presenting their unparalleled creativity and heritage to a national audience. This survey report captures the essence of the Mahotsav, highlighting insights into Gl awareness and the challenges faced by artisans while paving the way for sustainable growth. I am confident that the findings will serve as a roadmap for promoting Northeast India’s rich cultural legacy and empowering its artisans to thrive in a global marketplace.

NEHHDC and RIPA played a pivotal role in ensuring the success of this initiative, from curating thematic pavilions to operating the GI Helpdesk and distributing white papers that amplified GI awareness among stakeholders. I extend my best wishes to all artisans, stakeholders, and policymakers involved in this endeavor. May the insights from this survey inspire us to continue working towards building a brighter and more prosperous future for Northeast India.